Co-founder
Fei-Fei Li
Co-founded World Labs to build spatial intelligence. Her work in computer vision connects visual understanding with world models and physical environments.
Explore founder
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AI / COMPANY INTELLIGENCE
World Labs
Builds AI world models for spatial intelligence; its Marble product creates persistent 3D environments from images, video, or text.
01 / THE BUSINESS
How World Labs creates value.
World models and spatial-generation tools target creators, developers and physical-world applications. Product adoption and repeat usage are more informative than demonstration quality alone.
SectorAI
Founder coverage4 profiles
Research checkedSep 18, 2026
02 / PEOPLE BEHIND THE COMPANY
Meet the builders.
Co-founder
Justin Johnson
Co-founded World Labs and works in computer vision, generative AI and machine learning.
Explore founderCo-founder
Ben Mildenhall
Co-founded World Labs with a research background spanning computer vision and graphics.
Explore founderCo-founder
Christoph Lassner
Co-founded World Labs with a background in machine learning, computer vision and graphics.
Explore founderSelected founders; historical founding roles are distinct from current management positions.
03 / CAPITAL & OWNERSHIP
Follow the financing.
Selected disclosed events, newest first. Announcement values describe that transaction and date; they are not current share prices. Debt, equity and secondary transactions are identified separately.
- Equity
New funding announcement
Disclosed amount$1BNot disclosedNot disclosedNamed participants: AMD · Autodesk · Emerson Collective · Fidelity Management & Research · NVIDIA · Sea
Read the announcement
Explore the named investors.
Names refer to the cited transactions. They do not establish current ownership, ownership percentages, or endorsement of this website.
04 / IN THEIR OWN WORDS
Watch. Listen. Form your view.
World Labs
World Labs — official video channel
Product demonstrations, company presentations and original updates, linked from the company’s own website.
Visit original material ↗Interviews reflect the speaker’s perspective at publication. Company statements are not independent verification.
05 / EDITORIAL ANALYSIS
The opportunity. The open questions.
Our interpretation of the business model and cited sources, not a valuation or a recommendation.
The case to investigate
- Persistent spatial environments may support creation, simulation and robotics workflows.
- Technical advances can support new developer products.
Pressure-test the thesis
- Compelling generated worlds may not translate into repeat paid use.
- Compute costs and unclear content rights may limit economics.
What to watch next
01
Repeat paid use of spatial-generation tools.
02
Developer and enterprise adoption beyond experiments.
03
Cost and consistency of generated environments.
YOUR RESEARCH WORKSPACE
Keep the questions that matter.
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06 / RESEARCH TRAIL
Go straight to the source.
Research checked Sep 18, 2026. Selected public disclosures, not a complete capitalization table or securities-filing search. Missing information is left unconfirmed. No investment availability or IPO date is implied.